Client: University of the Arts of London
Creative direction and AR developmentBlending Perspectives is the graduation exhibition for the MA Graphic Branding and Identity at London College of Communication, UAL. The show features a publication of interviews with students reflecting on their year and their individual approaches to branding and identity. Augmented reality is used as a tool to expand the physical space: visitors can scan QR codes for in-depth readings or point their camera at the space to reveal fragments of each project floating within the room.